Now that the green movement is well underway in West Virginia businesses are starting to find there's a green option for nearly everything, including marketing services and products. Being enviromentally friendly in your marketing is easy and can be cost-effective when you get creative and think outside of the box.
Read on to find out about green marketing in West Virginia , get ideas which you can use to market your business and cut costs as well as helping the environment all simultaneously.
Pros and Cons of Green Marketing Strategies for Your West Virginia Business
Green Marketing Pros
The benefits of green marketing in West Virginia are very clear, even so the principal advantage is their environmental benefits. These kinds of marketing services and products cause less waste, do not use unpleasant chemicals and dyes, and when possible are often made out of recycled materials.
An extra advantage is that many consumers will appreciate the extra steps you're taking to become more eco-friendly with your marketing which will improve their perception of your organization.
Green Marketing Cons
Although there are many upsides to deciding on a green marketing approach for your personal West Virginia business, these types of services and products often cost more a substantial amount the time. In fact, the expense is about the only drawback there is to green marketing in West Virginia. However, the good thing is that as the use of these types of marketing products and services increases the cost lowers and based on the strategies you employ green marketing can help you save money in different ways.
Another thing to consider is the possible lack of local green marketing options in some areas.
Green Marketing Ideas for West Virginia Businesses
Today, there is a wide variety of green marketing products and services in West Virginia available. Below are things to consider using and incorporating in order to green up your marketing.
Green packaging – Consider how you can recycle things like old newspapers and magazine to cushion packages. You may also buy biodegradable packaging and choosing boxes and envelopes made out of recycled materials.
Reusable grocery bags – Put your logo on a reusable bag for a functional promo marketing product. As well as helping people reduce waste, a reusable bag is a marketing product people want and will use thus boosting your ROI with free advertising.
Use online marketing – Not only is online marketing a highly targeted and cost effectiveproach, it's also the greenest method to market your business. Online marketing doesn't use nearly as many resources and create as much waste as print and even commercial marketing.
Choose local food – If you're putting on a seminar, hosting a luncheon, or throwing a launch party choosing to use locally grown and produced foods will reduce the carbon footprint that it takes to cater the event. It's also supporting local West Virginia business which is a easy way to help grow your own.
Use green incentives - Motivate consumers by marketing about donations to environmentally friendly organizations. This makes a huge impact if you advertise that you'll donate to an organization whenever a purchase is made. The customer will feel like they're getting more for their money and that their purchase benefits the environment just as much as it benefits them.
Where to Find West Virginia Green Marketing Products and Services
Depending on the kind of green marketing products and services you are interested in you can opt to use a local business, online provider, doing it DYI or a combination. The internet is a great resource for finding green marketing tools in West Virginia and will provide you with options no matter where your business is located so it's the perfect place to start your search.
It's also a good idea to look for green marketing products and services in West Virginia that are Green Seal certified. Green Seal has been providing standards and 3rd party certification since 1989.