Now that the green movement is well underway in Indiana businesses are beginning to find there is a green option for just about everything, including marketing services and products. Going green in your marketing is simple and may be cost-effective if you get creative and think outside of the box.
Read on to find out about green marketing in Indiana , get ideas that can be used to market your small business and spend less in addition to helping the environment all simultaneously.
Pros and Cons of Green Marketing Strategies for Your Indiana Business
Green Marketing Pros
The pros of green marketing in Indiana are very clear, however the primary advantage is their environmental benefits. These kinds of marketing services and products cause less waste, do not use unpleasant chemicals and dyes, and when possible are often made out of recycled materials.
A residual benefit is that many consumers will appreciate the additional steps you're taking to be more eco-friendly with your marketing that will enhance their perception of your business.
Green Marketing Cons
Although there are many upsides to deciding on a green marketing strategy for your personal Indiana business, these kinds of services and products often cost more a good deal of the time. In fact, the price tag is about the sole drawback there is to green marketing in Indiana. However, the great news is that when the use of these types of marketing products and services goes up the cost lowers and based on the strategies you employ green marketing may help you lower your expenses in different ways.
Another thing to consider is the possible lack of local green marketing options in some areas.
Green Marketing Ideas for Indiana Businesses
Today, there's a wide variety of green marketing products and services in Indiana to choose from. Below are things to consider using and incorporating in order to green up your marketing.
Green packaging – Think about how you can recycle things like old newspapers and magazine to cushion packages. You may also buy biodegradable packaging and choosing boxes and envelopes made out of recycled materials.
Reusable grocery bags – Put your logo on a reusable bag for a functional promo marketing product. Along with helping people reduce waste, a reusable bag is a marketing product people want and will use thus increasing your ROI with free advertising.
Use online marketing – Not only is online marketing a highly targeted and cost effectiveproach, it's also the greenest strategy to market your business. Online marketing doesn't use nearly as many resources and produce as much waste as print and even commercial marketing.
Choose local food – If you are putting on a seminar, hosting a luncheon, or throwing a launch party choosing to use locally grown and produced foods will reduce the carbon footprint that it takes to cater the event. It's also supporting local Indiana business which is a easy way to help increase your own.
Use green incentives - Motivate consumers by marketing about donations to environmentally friendly organizations. This makes a huge impact if you advertise that you'll donate to an organization every time a purchase is made. The customer will feel like they're getting more for their money and that their purchase benefits the environment just as much as it benefits them.
Where to Find Indiana Green Marketing Products and Services
Depending on the kind of green marketing products and services you are looking for you can opt to use a local business, online provider, doing it DYI or a combination. The internet is a great resource for finding green marketing tools in Indiana and will provide you with options no matter where your business is located so it's the perfect starting point your search.
It's also a good idea to look for green marketing products and services in Indiana that are Green Seal certified. Green Seal has been providing standards and 3rd party certification since 1989.