Everyone these days mentions going “green.” But what, exactly, does that mean? The phrase itself is used so loosely and covers a broad variety of topics, that it’s hard to pinpoint precisely what makes a green company “green.” In the simplest of terms, green means earth or eco-friendly. Therefore a green company is one that employs the use of practices, principles, and policies in an effort to provide a product which will positively affect the environment. This can mean they’re trying to have as little negative impact as possible or they’re specifically making a product or offering a service that really improves our environment.
Guidelines for Creating a Green Company in Alabama
The basic guideline for creating a green company is referred to as the triple bottom line. This guideline demands that ecological and social effects be considered and often put ahead of profits when making a product/service. A model Alabama green company functions on three axes: people, planet and profit.
What Ecological Considerations Should Alabama Green Companies Make?
Pollution prevention. Work to minimize the amount of toxins used in a product in addition to proper mitigation of toxins at the conclusion of the manufacturing/cultivating process.
Recycling. The reduction of waste is emphasized throughout the entire process. Waste from the actual creation of a product and also from staff is limited. Recycled materials are employed when appropriate and the product itself should be easily recycled.
Water and energy conservation. The volume of water and energy used during distribution and manufacturing are kept to a minimum. The consumption of either of these sources is done so in a reserved and strategic manner. This can end up being particularly beneficial for a company as energy costs run high. Alternative, renewable sources of energy allow a company to keep overhead low and waste and pollution at a minimum.
Sourcing. Truly green companies in Alabama source their products from green suppliers and make usage of natural or organic raw materials. This in turn helps support the green community at large, pre-established Alabama green companies and encourages other businesses to think about going green.
Green Business Trends in Alabama
Green marketing. Also referred to as greenwashing, the phrase refers to spinning PR to make a company appear eco-friendly. Customers be forewarned. To guarantee authenticity, do your own research.
Green buildings. Once an unavoidable source of negative environmental impact, by making use of government incentives more green companies in Alabama are building (or re-building) their offices to be environmentally friendly.
Managing e-waste. An increasing number of green companies are educating themselves on how to properly recycle and dispose of office electronics in AL.
Transparency. Given the recent trend of greenwashing, authentically green companies are educating their consumer about their product from beginning to end so as to help them make the decision. Details about where the product is sourced from and what vendors the company deals with, is readily and eagerly shared with the general public.
Popular Types of Green Companies in Alabama
- Thrift/clothing stores.
- Green construction
- Lodging (motels, camping parks, etc.)
- Restaurants
- Transportation (ZipCar, Honda, etc.)
- Energy (solar, wind, biodiesel, etc.)